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Palgrave Macmillan UK

Competing against Multinationals in Emerging Markets: Case Studies of SMEs in the Manufacturing Sector

Competing against Multinationals in Emerging Markets: Case Studies of SMEs in the Manufacturing Sector

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Competing against Multinationals in Emerging Markets provides a comprehensive set of lessons which successful small firms have adopted in order to survive and prosper in an increasingly hostile competitive manufacturing sector where large firms are mostly dominant.
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