Media and Communication Research Methods

Building directly on the success of its predecessor, Mass Communication Research Methods, this book provides a clear and accessible introduction to key research methods, approaches and tools available for the study of media and communication processes. This book provides a new focus on current topics, such as "ethics," "research questions," and "markets and corporate trends," and adopting a considerably more global perspective. Offering both a clear understanding of the research process and directing the student to suggested research resources, the book will be an invaluable tool for students and researchers alike.