Bundle: Marketing 2018, Loose-Leaf Version, 19th + MindTap Marketing, 1 term (6 months) Printed Access Card

Your students save money by purchasing this bundle which includes Pride/Ferrell's Marketing 2018 loose-leaf companion and Marketing MindTap. MindTap is the digital learning solution for the introduction to business course that helps instructors engage and transform today's students into critical thinkers. Students "learn by doing," by reading and interacting with the content through various media and activities. Access to this product is valid for 6 months of usage.