The 'No-Nonsense' Guide to Doing Business in Japan

This book provides insight into crucial aspects of doing business in Japan and advice on how to succeed in a very difficult market. It follows the process from initial contact to the creation of a full-fledged operation in Japan. Emphasis is placed on how to break into the distribution system, set up a local company, acquire an existing company, recruit and manage Japanese personnel and co-operate or compete with Japanese companies. There are also tips on how to avoid common traps and pitfalls for the unwary investor.

Author Biography: John Woronoff Correspondent with Japan, businessman, consultant, journalist, and author.