Boosting sales: Increasing profits...without breaking the bank

The ...on a Shoestring series helps small business owners grow their business imaginatively, effectively and without spending a fortune. Aimed at entrepreneurs with plenty of vision and commitment but not a lot of cash, each book is packed with ideas that really work, real-life examples, step-by-step advice and sources of further information.

Boosting your company's sales is essential if you're going to make a success of your business. This revised edition of Bob Gorton's Boosting Sales covers:

- Looking at your current sales and working out where you want to go next
- Making sure you're meeting a need
- Playing to your strengths
- Looking at your prices (and how you present them)
- Talking to and nurturing your existing customers
- Looking for new customers
- Responding promptly to prospects
- Improving your post-sales service
- Working to guarantee repeat sales

'a great little package' - The Bookseller