International Business: Theory and Practice

What are the fundamental challenges and emerging trends of International Business today? What is the impact of corporate social responsibility, and the ever expanding use of digital technology on corporate strategies and executive decisions? International Business: Theory and Practice addresses these questions by providing the student with a broad overview of the subject, while guiding readers through the practical issues and context of international business with the use of a range of examples, cases and discussion questions drawn from around the world.

Current critical issues in international business are analyzed and explored: corporate social responsibility in an era of unprecedented globalization, the rise of the global entrepreneur and the ‘democratization’ of competition worldwide, as well as applications of technology in a digital economy. This is the perfect introductory text for any undergraduate student in an International Business course.