The Ethical Consumer

Leading the way towards answering the question, The Ethical Consumer is an indispensable introduction to the subject. Exploring areas like boycotts and fair trade projects, it gathers together diverse experiences of scholars, campaigners and business practitioners from the international community.

This book explores:

• ethical consumer behaviours, motivations and narratives
• the social, political and theoretical contexts in which ethical consumers operate
• the responsibilities of businesses
• the effectiveness of ethical consumer actions.

Contributions are informed by case studies, focus groups, surveys and interviews.

The text will interest graduates, undergraduates and their tutors on courses relating business and consumption. It is also relevant to academics in other disciplines, politicians, producers, practitioners, campaigners, and not least, consumers.