Applied Social Psychology: Understanding and Addressing Social and Practical Problems

Praise for Applied Social Psychology:

"In my opinion, this book will be THE text in that field to use. I say this as a current teacher of such a course and one who is constantly looking for a good book to use. . . .I think this book is great. It is comprehensive and very well written. "

-John Berman, Skidmore College

"I especially like the intention to produce an applied text that is highly accessible to an undergraduate audience and that stresses the application of social psychological theory as well as methods. . . . I like the way the editors maintain a consistent format across chapters-and the diversity of topics involved should benefit from having specialists in each area write the individual chapters. Another big plus for this particular volume is that the contributors are primarily from a single major program in applied social psychology. This will give the book an immediate aura of authenticity and unity. "

-Herbert L. Leff, University of Vermont

"The text has a range of research from classic through current. This use of classic research appears consistently throughout the text. I am also pleased with diversity as one of the chapter topics. "

-Barbara K. Sholley, University of Richmond

Applied Social Psychology: Understanding and Addressing Social and Practical Problems is an excellent introductory textbook that helps students understand how people think about, feel about, relate to, and influence one another. The book is unique in that it provides a balanced emphasis on social psychological theory and research. Editors Frank W. Schneider, Jamie A. Gruman, and Larry M. Coutts examine the contributions of social and practical problems in several areas including everyday life, clinical psychology, sports, the media, health, education, organizations, community psychology, the environment, and human diversity.

Applied Social Psychology looks at the nature of social psychological theory and how it is used to enhance our understanding of social and practical issues. The book then goes on to examine social research methods and how they help us understand those issues.

Key Features

• Offers a greater level of expertise with contributing authors to each chapter while ensuring unity of perspective and approach in their writing style
• Includes pedagogical features such as chapter-opening outlines, chapter-opening vignettes, discussion questions, key terms, and chapter summaries
• Balances theory and research methods and the role they play in applied social psychology
• Provides broad coverage to give students a more thorough appreciation of the scope of this field and the variety of social problems it addresses
• Includes a "Culture Context" box in most chapters to highlight cross-cultural concerns and perspectives

Applied Social Psychology is reader friendly and emphasizes the connection between academic material and the student’s real-world experiences. It is designed for undergraduate students in the social and behavioral sciences studying applied social psychology.

Visit our Web site at www.sagepublications.com.