Doing Business in Europe

This major new textbook includes all the key topics students studying European Business will cover at upper level undergraduate and graduate level as well as on executive training courses.

Doing Business in Europe focuses on how business is conducted in the post-enlarged European Union within the context of the EU's single market, political institutions, policies and regulations. The book explains key business functions and investigates activities which businesses have to engage in to compete in the European market, such as lobbying and public affairs management. It explores opportunities and threats for corporations newly targeting the European market and for those that are Europeanizing within this market already. Gabriele Suder writes with clarity and enthusiasm about her subject area and the book is woven with pedagogical features to support the reader.

These include: Mini-cases with questions to test students' understanding, In-depth readings and testimonials from leading executives and managers, Extracts from Business and European publications, Review questions and assignments to consolidate learning, Web links to helpful resources. A website to accompany the book comes with useful materials to reaffirm and stretch readers' learning. It includes a students' section and a separate Instructor's Manual.

About the Author:
Gabriele Suder is Associate Dean of the Global Management Department and Professor of International Business at the CERAM Sophia Antipolis European School of Business, France. She is also a business consultant