The Unmanageable Consumer

This book examines the key Western traditions of thinking about and being a consumer. Drawing on international thinking over the last 200 years, each chapter outlines and reviews a different model of what it means to be a consumer. This exciting and radical analysis of contemporary consumerism suggests that contemporary consumerism is more fragile that its supporters might like, if only because consumers are unmanageable. Producers, sellers and consumers dance around each other, determined by events and resources never wholly in their control.