Key Concepts in Public Relations

The SAGE Key Concepts series provides students with accessible and authoritative knowledge of the essential topics in a variety of disciplines. Cross-referenced throughout, the format encourages critical evaluation through understanding. Written by experienced and respected academics, the books are indispensible study aids and guides to comprehension.

Key Concepts in Public Relations:

" Provides a comprehensive, easy-to-use overview to the field

" Covers over 150 central concepts in PR

" Paves the way for students to tackle primary texts

" Grounds students in both practice and theory

" Takes it further with recommended reading