Understanding the Media

This book introduces key theoretical issues in media analysis and encourages students to use case studies to examine their own personal media use and exposure. Devereux applies a model of media analysis that gives equal weight to the production, content and reception of media texts. Devereux uses examples from both 'old' and 'new' media, and draws upon illustrative materials from diverse geographical territories.

Thoroughly revised and expanded, this second edition: contains new and revised case studies and readings, with expanded discussions on media audiences, fandom and 'blogging', has a companion website, focused on 'Quick-Questions' and additional readings for the student reader as well as supplementary teaching materials. Each chapter contains concise summaries, exercises, extracts from experts in the field, model exam and essay questions, as well as directions for further reading and research. This practical dimension to Understanding the Media will ensure that the book appeals to both teachers and students of the media in the 21st century.