Ongoing Crisis Communication: Planning, Managing, and Responding

Ongoing Crisis Communication: Planning, Managing, and Responding, Second Edition, provides an integrated approach to crisis communication that spans various disciplines as well as the entire crisis management process. Drawing on firsthand experience in crisis management, author W. Timothy Coombs uses a three-staged approach to crisis management-precrisis, crisis, and postcrisis. A truly integrative and comprehensive text, this book explains how crisis management can prevent or reduce the threats of a crisis, providing guidelines for how best to act and react in an emergency situation.

The Second Edition: Provides new and updated crisis examples and case studies throughout: The book includes new coverage of terrorist threats and draws upon recent work from management, public relations, organizational psychology, marketing, organizational communication, and computer-mediated communication research. Explores the role of the Internet and new technologies: This edition provides expanded and integrated coverage on the growing importance of the online environment to crisis communication and management. Offers a stronger discussion of crisis exercises: Expanded "What Would You Do?" mini-cases allow the reader to apply book concepts to short cases based on actual events. Includes a new case study appendix: Readers can use the list to select a case for further study.