The McDonaldization of Society 5

Instructor Praise for This Book
"The text is eminently readable. Many of my students . . . identify with the themes very rapidly. They see the connections with their own world of experience and gain confidence in thinking sociologically." —Michael Nofz, University of Wisconsin

"This book has been a fabulous success with students because it combines elements of critical social theory, readability . . . and popular culture." —Charles R. Frederick, Jr., Indiana University

Student Praise for This Book
"The text opened my eyes up a bit to the world around me." "I really enjoyed the writing style of the book. . . . I thought of it as a book I would recommend to friends, not as a textbook. "

As one of the most noteworthy and popular sociology books of all time, The Mc Donaldization of Society 5 demonstrates the power of the sociological imagination to today's readers in a way that few other books have. The Mc Donaldization of Society 5 has been updated with many contemporary examples that speak relevantly to today's student. This engaging book, sure to spark debate both in and out of the classroom, connects the everyday world of the "twenty-something" consumer with sociological analysis.

New to Mc Donaldization 5

• Presents a new concluding chapter on Starbuckization: A new Chapter 10 titled "The Starbuckization of Society?" examines the Starbucks phenomenon in relation to Mc Donaldization.
• Links pop culture to Mc Donaldization with contemporary examples: Updated examples include online dating services, Viagra, MDMA (Ecstasy), text messaging, Chipotle, Pollo Campero, extreme sports, robotic surgery with the Da Vinci system, Snack Wraps, megachurches, and more.
• Features an increased focus on globalization: Global issues are more prevalent throughout this edition, particularly in the discussion of the relationship between Mc Donaldization and the environment in Chapter 7.
• Looks at precursors and future possibilities of Mc Donaldization: A revised Chapter 2 combines a discussion of the precursors of Mc Donaldization and content on dealing with contemporary changes in, and future possibilities of, a Mc Donaldized world.

Accompanied by High Quality Ancillaries

• An Instructor Resources on CD, featuring Power Point presentations, suggested essay questions and activities, video resources, teaching tips, an interview with the author, and more, is available for qualified instructors. Contact Customer Care at 1.800.818.7243 (6am – 5pm PT) to request a copy.
• A Student study site at www.pineforge.com/mcdonaldizationstudy5 includes interviews with the author, Learning from SAGE Journal Articles, a Mc Donaldization myspace page, student activities, and more.
  

Bundle Options - Explore discounted bundles available with this text. Our bundle prices are lower than the prices of most other introductory Sociology texts alone! Please contact your Sales Representative for more information.

Intended Audience
The bestselling The Mc Donaldization of Society is already in use in a variety of courses:

Sociology Business & Management

Introduction to Sociology Consumer Behavior

Social Problems Organizational Communication

Social Change Foundations of Leadership

Globalization

Sociology of Work

It is also popular in freshman seminars, as well as with those interested in social criticism.

Contributor to the SAGE/Pine Forge ASA Teaching Innovations & Professional Development Awards Fund