Exceeding Customer Expectations: What Enterprise, America's #1 Car Rental Company, Can Teach You About Creating Lifetime Customers

"Classy people create classy companies, and there is no more classy--or successful--company than Enterprise Rent-A-Car." --Warren Buffett, Chairman and CEO, Berkshire Hathaway

What’s the secret to wowing your customers while maintaining a loyal and dedicated workforce? No one knows better than Enterprise, the nation’s #1 car rental company, Enterprise Rent-A-Car. Drawing upon the secrets time-tested strategies that have propelled/helped Enterprise grow from a single location in St. Louis car dealership into a $9 billion global powerhouse, EXCEEDING CUSTOMER EXPECTATIONS reveals how to:

Actively seek out unsatisfied customers and quickly turn them into loyal fans commit to improving their experience

Hire smart people and at the bottom, and train them from the ground up

Implement/Develop methods to reduce costs and add value for your customers in every interaction.

Grow your business by rewarding employees with financial incentives, developing strong partnerships, and focusing on the long term; willing customer loyalty is like running a marathon, not a 100-yard dash

Thrive during tough economic times by bringing new advantages to the market

Cultivate a fun and friendly workplace where teamwork rules

EXCEEDING CUSTOMER EXPECTATIONS imparts timeless lessons on satisfying both customers and employees that you can put to use right away, no matter what your business or industry.