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MICHIGAN AVENUE, 1951: The adventures of an innocent in the advertising wars.

MICHIGAN AVENUE, 1951: The adventures of an innocent in the advertising wars.

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One man’s memoir about a decade in Chicago.  One story that’s a hundred stories, about:

-- The Great American Novel that never got written--

-- A young writer’s introduction to big-agency advertising--

-- Ads and commercials and clients and bosses--

-- Hits and misses and triumphs and catastrophies--

-- A lovely young lady who became a supportive wife and mother--

-- Three young sons who kept both parents hopping--

-- Garrets and apartments and dream houses in the suburbs--

-- And an interesting look at America in the ’50’s from a front-row seat in the advertising that helped propel it.  How it worked and didn’t work, scored and struck out, rewarded and punished, and just about everything else.

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