HBR'S 10 Must Reads: The Essentials

Change is the one constant in business, and we must adapt or face obsolescence. Yet certain challenges never go away. That's what makes this book a "must read." These are 10 seminal articles by management's most influential experts, on topics of perennial concern to ambitious managers and leaders hungry for inspiration-and ready to run with big ideas to accelerate their own and their companies' success.

If you read nothing else-full stop-read:

Michael Porter on competitive advantage

John Kotter on leading change

Daniel Goleman on emotional intelligence

Peter Drucker on managing your career

Clay Christensen on disruptive innovation

Tom Davenport on analytics

Robert Kaplan and David Norton on the Balanced Scorecard

Rosabeth Moss Kanter on innovation

Ted Levitt on marketing

C.K. Prahalad and Gary Hamel on core competence