Harvard Business Review on Increasing Customer Loyalty

How do you keep your customers coming back-and get them to bring others?

If you need the best practices and ideas for making your customers loyal and profitable-but don't have time to find them-this book is for you. Here are nine inspiring and useful perspectives, all in one place.

This collection of HBR articles will help you:

Turn angry customers into loyal advocates

Get more people to recommend you

Boost customer satisfaction by satisfying your employees

Focus on profitable customers-whether they're loyal or not

Invest in the right CRM technology for your business

Mine customer data for more effective marketing

Increase your customers' lifetime value