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Harvard Business Review Press
Harvard Business Review on Thriving in Emerging Markets
Harvard Business Review on Thriving in Emerging Markets
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If you need the best practices and ideas for gaining market share in developing economies-but don't have time to find them-this book is for you. Here are 10 inspiring and useful perspectives, all in one place.
This collection of HBR articles will help you:
Manage risk in unstable environments
Ward off political threats to your business
Customize your business model for emerging markets
Tailor your strategy to capitalize on countries' strengths
Gain ground on emerging giants
Compete in China's new high-tech market
Win the war for talent in developing economies
Serve the bottom of the pyramid profitably
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