Mission: Intangible: Managing Risk and Reputation to Create Enterprise Value

In Mission: Intangible. Managing risk and reputation to create enterprise value, the author shares value-creating strategies for conquering headline risks and helping corporate executives, C-suite leaders, and business directors protect their most critical business processes.

Dr. Nir Kossovsky, chief executive of Steel City Re has spent the last 30 years helping companies increase, protect, and restore their intangible asset value. Dr Kossovsky offers convincing proof that protecting a company's intangible assets is an investment in reputation resilience and value creation. By reading this book, business leaders will obtain the knowledge and insights they need to:

• Identify how intangible assets contribute to enterprise value
• Build a business case for allocating resources to protect and grow intangible asset value
• Manage intangible assets to create a competitive edge and reputation resilience
• Mitigate risks that may reduce intangible asset value
• Develop superior strategies for communicating value to stakeholders