The Ultimate Marketing Toolkit: Ads That Attract Customers. Blogs That Create Buzz. Web Sites That Wow.

From e-mail to YouTube, Facebook to webvertising--the tools of marketing have never changed so quickly. Now marketing professionals can ensure their business has the best marketing plan, supported by the most cutting-edge techniques. This book gives marketers what they need to make their businesses thrive. In simple, nontechnical language, Paula Peters shows professionals how to use marketing tools like:

• Blogs and blogging
• Pay-per-click advertising
• Search engine optimization
• E-mail offers
• E-newsletters

Filled with samples and resource lists, this book is the only book a marketing professional will ever need.