Praeger Handbook of Political Campaigning in the United States [2 volumes]

This work peels back the curtain on how political campaigns influence America, covering everything from social media to getting to the Oval Office.

• Covers a wide variety of topics related to American political campaigns

• Investigates political campaigns and theories of campaigning from multiple perspectives

• Discusses strategic use of messaging language and message forms, including debates, television ads, and social media

• Features case studies to facilitate understanding

• Includes maps, tables, and figures to illustrate key points