How Consumer Culture Controls Our Kids: Cashing in on Conformity: Cashing in on Conformity

This gripping book considers the history, techniques, and goals of child-targeted consumer campaigns and examines children's changing perceptions of what commodities they "need" to be valued and value themselves.

• Features content from across disciplines including sociology, psychology, cultural anthropology, and social work

• Introduces the idea that corporations exert a powerful—and largely negative—influence over children and childhood

• Offers a theoretical explanation of the current state of consumer capitalism

• Presents findings based on original research conducted by the author