Doing Research in the Real World

Available with free access to the interactive e Book* for 12 months when you buy the paperback version, this is the companion for any student undertaking a research project.

Click on the icons in the margins of the e Book to access a wealth of resources including:

Video Content

Chapter introductions and top tips from the author along with tried and tested open access videos on You Tube introduce you to key chapter contents

Datasets

Play around with real data in SPSS and put your statistics knowledge into practice

Weblinks

Direct you to real world examples to broaden your knowledge

Checklists

Guide you through a specific research process such as running a focus group or conducting an interview

Further Reading

Link you to a range of resources to deepen your understanding of a topic

However you access the content the Third Edition guides you smoothly through the research process from start to finish setting out the skills needed to design and conduct effective research and introduces the reader to the reality of conducting research in the real world. It gives practical advice on how best to select appropriate projects, design strategies, sources and methods and provides the tools needed to collect, analyze and present data.

Applicable to any discipline and firmly rooted in the practicalities of research there are new and exciting chapters on:

- Using SPSS for quantitative data analysis

- Sampling strategies in quantitative and qualitative research

- Approaches to secondary analysis

- Using focus groups

- Ethnography and participant observation

(*interactivity only available through Vitalsource e Book)