Promoting Walking and Cycling: New Perspectives on Sustainable Travel

Why, despite the supposed desirability of cycling and walking, do so many people feel unable or unwilling to incorporate these modes of transport into their everyday journeys? This problem, one of the most pressing questions facing transport planners, has major implications for environmental policy, urban planning, and existing social and economic structures. Drawing on original research, the authors reveal the reasons behind our resistance and suggest evidence-based policy solutions that could significantly increase levels of walking and cycling. These informed perspectives will enlighten urban planners and policymakers, as well as students and scholars of transport and mobility issues.