Formula Marketing: Success Made Simple

What the marketing experts are saying about

FORMULA MARKETING “What a refreshing marketing book! Formula Marketing brings business reality and responsibility back to the profession of marketing, while demystifying how to measure performance and provide bottom-line growth to any company.” —James Hedgecock, Vice President of Business Development, Dimension One Spas

“Formula Marketing takes the proven marketing practices used at major corporations and reduces them to a simple formula that works for everyone. This book is a cross between a tried-and-true instruction manual and a letter of encouragement from a friend.”

—Lisa Fine, formerly International Vice President of Marketing, Expense Reduction Analysts; Vice President of Marketing Services, Washington Mutual Card Services; and Director of e-Visa Marketing, VISA USA “This book is a must read for marketers looking to deliver real results to their organization. Wilkey really gets the ROI and gives you a pathway to deliver it.” —Marques McCammon, Chief Marketing Officer, Aptera Motors “Formula Marketing gives you the basic tools to create a successful marketing plan.” —Mike Matey, VP Marketing, Quiksilver