The Massage Therapist's Handbook: A Practical Guide to the Business of Massage

This guide provides the beginning massage therapist with the tools to start, develop, and maintain a successful practice.

After nearly two decades of teaching at the Swedish Institute and maintaining a successful practice Michael Alicia, LMT, provides a practical manual to help beginning massage therapists establish a successful practice. The Massage Therapist’s Handbook navigates through the array of business decisions necessary to start a business—from what and where to practice to what to charge and when to work. It answers the basic questions of be-ginning a massage business.

• • How do you get clients?
• • How do you keep clients?
• • What do you need to be successful?
• • How should you advertise?
• • How do you stay healthy and balanced?

The Massage Therapist’s Handbook gives valuable advice gathered from successful therapists, explaining the everyday rigors of developing and maintaining a healthy and sustainable career in massage.

“Michael Alicia has done a great job with a step-by-step book for starting a successful massage practice. Whether new to the field or a veteran, anyone wishing to improve their practice can benefit from his experience and guidelines. This text will serve as a great resource for years to come.”
—Jenn Sommermann, BS, LCMT, Professor of Business and Ethics, Swedish Institute