Software To Money: A Private Company Approach

The book describes the management techniques that were employed to transform a small software private company to a company worth millions of US$. The book assumes that the reader already knows what software he or she plans to market and to what industry it is intended to be licensed. The book therefore covers some tested management tools that could be employed to make the venture a business success. The book highlights areas that need special attention from a business prospective. It documents those management tools that proved useful in converting a small software licensing company to a major enterprise. The concepts discussed are those most suited to private companies but could have a more generic value to those who are interested impractical management issues.