Confessions Of An Accidental Salesman: "How I Survived in Sales Without Really Knowing What I Was Doing"

Ronald Ziffer has been in sales for almost forty years. The book is a concise but tell-all account of all the trials and tribulations and successes and failures of his unintended career in sales. It is a gut level account of all the experiences that formed and shaped his feelings. It is a "must read" for those who are considering a career in sales, as well as those who wish to re-invent their selling skills. Ziffer pulls no punches!