The Power Within: Internal Communications, an Executive's Edge in Business Strategy

Two experts in business communications have written a practical, concise guide on how internal communications can and should be a strategic business investment -- all in direct and plain language. This is a focused approach where business leaders and communications professionals alike are guided through the process and the logic that the authors have used to help increase revenue exponentially and decrease time to reach business objectives by up to 50 percent. Underlying Michelle S. Morris and Torin M. Lee’s The Power Within is a winning book on power. The power of getting the attention, capturing the imagination, and aligning an entire workforce behind the direction the leader wants to go. The authors persuasively argue that internal communications is a key pillar in the foundation of an effective and successful business. They go several steps further on the road by sharing this focused and measurable approach, an approach that says communications itself is part of the framework for business success.