Naked Finance: Business Finance Pure and Simple

Most managers can cope with hectic schedules, tricky staff issues and impending deadlines - it's finance that gives them a headache. Nobody has ever explained how to balance sales against costs, how to interpret financial reports, how to prepare a budget, or even how to argue the case for the new equipment their department needs so badly. Why is finance such a mystery?

Successful management of the finances of a business requires an understanding of some key principles - and that is what Naked Finance is all about. David Meckin strips the subject down to basics and provides a clear view of the three key skill sets necessary for all managers: know where you are going, understand what's going on around you, and take control - exactly like driving a car.

Naked Finance is a friendly, accessible, jargon-free guide that makes finance fun and interesting for ordinary people. This is not an accounting book! Purely and simply, it provides the skills necessary to make better business decisions and manage a profitable company.

About the Author:
David Meckin is managing director of Insight Financial Consulting