A Suitable Case For Traveling

An English version of a true story concerning a round the world trip In 1966 when a client of Erwin Wasey asked the advertising agency to create a promotional scheme to launch a range of ‘virtually’ indestructable lugguage. As a consultant art director, John Mannering Harrison arranged with BOAC (now British Airways) to take the suitcases around the world agreeing two free tickets and the hotel costs to be paid by them. Location photography was the ‘in’ thing at that time and for such a small client, it raised many eyebrows by creating the ultimate location project. The concept presented was to portray the range of lugguage in odd situations to indicate that they would stand up to all forms of travel, no matter how hard, such as planes, trains, rickshaws, ski-lifts, taxis and camels. Accompanied by his trusted photographer, Gray Lacey, they visited many exotic major cities in circumnavigating the world which was slightly hilarious and sometimes perilous to create the advertising campaign that they would never forget.