Global Market Entry: Global Market Entry

This book is intended to assist managers newly assigned to meaningful international responsibilities—those with established positions, but looking for a primer on market-entry strategies, trade documentation, and the protection of a firm’s international cash position. This short pragmatic text guides managers through the fundamental decisions necessary to access and serve new markets. The text also serves as a reference for the more ‘granular’ issues of trade finance. In the context of increasing levels of globalization and cross-border competition, the focus is on how managers can best position their firms for long-term sustainable profitability.