Sustainability And The Small And Medium Enterprise (SME): Becoming More Professional

SMEs need to become more sustainable. To reach such a goal they also need to become more professional in their outlook and approach. In this way they may be able to deal with the instability, complexity, ambiguity and uncertainty of change; and to cope with the ever increasing pressures brought by change. After outlining what is meant by sustainability and professionalism, some strategies for how SME owner/managers might become more professional by focussing on the development of their own, and their employees, so called ‘soft skills’ are offered. The author draws from a range of theories to support the argument.