Marketing for Hospitality and Tourism

Facts101 is your complete guide to Marketing for Hospitality and Tourism. In this book, you will learn topics such as The Role of Marketing in Strategic Planning, The Marketing Environment, Marketing Information Systems and Marketing Research, and Consumer Markets and Consumer Buying Behavior plus much more. With key features such as key terms, people and places, Facts101 gives you all the information you need to prepare for your next exam. Our practice tests are specific to the textbook and we have designed tools to make the most of your limited study time.