Advertising and Integrated Brand Promotion

Facts101 is your complete guide to Advertising and Integrated Brand Promotion. In this book, you will learn topics such as The Evolution of Promoting and Advertising Brands, Social, Ethical, and Regulatory Aspects of Advertising and Promotion, Advertising, Integrated Brand Promotion, and Consumer Behavior, and Market Segmentation, Positioning, and the Value Proposition plus much more. With key features such as key terms, people and places, Facts101 gives you all the information you need to prepare for your next exam. Our practice tests are specific to the textbook and we have designed tools to make the most of your limited study time.