Global Marketing, Foreign Entry, Local Marketing, and Global Management

Facts101 is your complete guide to Global Marketing, Foreign Entry, Local Marketing, and Global Management. In this book, you will learn topics such as Cultural Foundations, Country Attractiveness, Export Expansion, and Licensing, Strategic Alliances, FDI plus much more. With key features such as key terms, people and places, Facts101 gives you all the information you need to prepare for your next exam. Our practice tests are specific to the textbook and we have designed tools to make the most of your limited study time.