Consumer Behavior, Buying, Having, and Being

Facts101 is your complete guide to Consumer Behavior, Buying, Having, and Being. In this book, you will learn topics such as Cultural Influences on Consumer Decision Making, Consumer and Social Well-Being, Perception, and Learning and Memory plus much more. With key features such as key terms, people and places, Facts101 gives you all the information you need to prepare for your next exam. Our practice tests are specific to the textbook and we have designed tools to make the most of your limited study time.