Always On, Advertising, Marketing, and Media in an Era of Consumer Control

Facts101 is your complete guide to Always On, Advertising, Marketing, and Media in an Era of Consumer Control. In this book, you will learn topics such as MUTINY IN MEDIA, METRICS: MOVING FROM IMPRESSIONS TO IMPACT, MARKETERS TO AGENCIES/THE FUTURE STARTS HERE, plus much more. With key features such as key terms, people and places, Facts101 gives you all the information you need to prepare for your next exam. Our practice tests are specific to the textbook and we have designed tools to make the most of your limited study time.