Foundations of Marketing

Facts101 is your complete guide to Foundations of Marketing. In this book, you will learn topics such as The Marketing Environment, Social Responsibility, and Ethics, Marketing Research and Information Systems, Target Markets: Segmentation and Evaluation, and Consumer Buying Behavior plus much more. With key features such as key terms, people and places, Facts101 gives you all the information you need to prepare for your next exam. Our practice tests are specific to the textbook and we have designed tools to make the most of your limited study time.