The Four Pillars of Profit-Driven Marketing, How to Maximize Creativity, Accountability, and ROI

Facts101 is your complete guide to The Four Pillars of Profit-Driven Marketing, How to Maximize Creativity, Accountability, and ROI. In this book, you will learn topics such as THE MARKETING ROI MINDSET AND PILLARS, BUILDING ANALYTICAL PROWESS, TOOLS FOR TRANSFORMING ANALYTICS/CREATING PROCESS-DRIVEN PROFITABILITY, and ALIGNING THE ORGANIZATION AROUND MARKETING ROI plus much more. With key features such as key terms, people and places, Facts101 gives you all the information you need to prepare for your next exam. Our practice tests are specific to the textbook and we have designed tools to make the most of your limited study time.