Integrated Advertising, Promotion, and Marketing Communications

Facts101 is your complete guide to Integrated Advertising, Promotion, and Marketing Communications. In this book, you will learn topics such as BUYER BEHAVIORS, THE IMC PLANNING PROCESS, ADVERTISING MANAGEMENT, and ADVERTISING DESIGN: THEORETICAL FRAMEWORKS AND TYPES OF APPEALS plus much more. With key features such as key terms, people and places, Facts101 gives you all the information you need to prepare for your next exam. Our practice tests are specific to the textbook and we have designed tools to make the most of your limited study time.