Fashion Entrepreneurship : Retail Business Planning

The 2nd edition of Fashion Entrepreneurship builds on its strong focus on the retail businessplan—from helping students develop the business concept to providing them with knowledgeof basic business principles and assisting them in writing a retail business plan. The contenthas been reorganized to bring up front the discussion of the business plan and to incorporateE-tailing throughout the text. An all-new CD-ROM keyed to the table of contents connects tothe text through icons with "action step" prompting students to complete an activity, exercise,or a step in the business plan.