The PR Agency Handbook

The PR Agency Handbook is a practical and concise guide that introduces students to the real-world issues of working in a PR agency. Regina Luttrell and Luke Capizzo examines the day-to-day operations of a professional PR firm and gives students a hands-on introduction to the challenges and best practices of working in the industry. This book will include practical, strategic examples from the field as well as interviews with experts to help students bridge the critical gap between student and professional. Ideal for a capstone course in PR, this book could also be used as a second text for a PR Writing or a PR Campaigns course.