Inside Campaigns

Inside Campaigns: Elections through the Eyes of Political Professionals offers a detailed, thoroughly-researched examination of U.S. political campaigns today. Through the eyes of more than 100 campaign managers and political professionals, it takes a behind-the-scenes look at the ways campaigns are managed; the most often-employed strategies; the roles played by both staff and the candidates; and the variety of ways campaigns affect election outcomes. The expert author team provides guidance drawn from actual campaign case studies and contributes their own data-backed assessment of the current state of modern political campaign management. They offer a trove of observations and war stories.