Content Analysis: An Introduction to Its Methodology

The Fourth Edition of Content Analysis introduces students and scholars to a method of analyzing the textual fabric of contemporary society. Today, content analysis has become an efficient alternative to public opinion research – a method of tracking markets, political leanings, and emerging ideas, a way to settle legal disputes, and an approach to explore individual human minds. This book introduces students to ways of examining meaningful matter such as texts, images, voices – that is, data whose physical manifestations are secondary to the meanings that a particular population of people brings to them.

Organized into three parts, Content Analysis examines the conceptual and methodological aspects of content analysis and also traces several paths through content analysis protocols. Author Klaus Krippendorff has completely revised and updated the Fourth Edition, integrating new information on reliability and social media. The book also includes a practical guide that incorporates experiences in teaching and how to advise academic and commercial researchers.

Intended as a text for advanced undergraduate and graduate students across the social sciences, Content Analysis, Fourth Edition will also be a valuable resource for practitioners in a variety of disciplines.