Berrett-Koehler on Dreamscape Audio
The Magic of Tiny Business: You Don't Have to Go Big to Make a Great Living
The Magic of Tiny Business: You Don't Have to Go Big to Make a Great Living
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Too many of us feel trapped by work that doesn't allow us to live our purpose, feed our passions, or use our gifts. We fantasize about starting our own business, but we're told this will mean going deeply into debt, spending years working eighty hours a week, and coping with the relentless pressure to grow. Eco-Bags founder Sharon Rowe says there's another way-go tiny-and she's here to show you how. Tiny isn't a size-it's a state of mind. Like a tiny house, a tiny business is built on maintaining a laser focus on what's absolutely essential to you: your priorities and intentions. Using her own creation of ECOBAGS as a case study, Rowe explains the step-by-step process of creating a successful tiny business. She shows how to test your concept, convey your values, prepare for upturns and downturns, manage your money, create alliances, and more, always staying true to the tiny ethos. You'll learn how to grow sustainably, practice patience, and be consistent and persistent with what you stand for.
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