IP Strategy, Valuation, and Damages, 2017 Edition

In IP Strategy, Valuation, and Damages, 2017 Edition, Stevan Porter and Michelle Rakiec, with consulting editor Albert B. Kimball, provide accessible and actionable information about intellectual property in a business context. The book begins by explaining foundational elements of IP, including the different types of IP, their unique characteristics, and their relevance in business, before moving on to valuation of IP, quantifying infringement damages, and how to use IP in business strategy articulation and execution. Each topic is addressed theoretically, linking familiar business concepts and frameworks to IP, and is punctuated with illustrative examples that provide real -world context and immediacy to the discussion.