Presentation Skills for Salespeople

Do you know how much of your typical presentation that your audience will actually remember? I.e. the content itself. Go on, have a guess. The answer is, for an average presenter, just 8%. If you're lucky. And if you're good, really good, then even if you double that then it would still be just 16%. And that's not very much.

The other 92%? Well, 'How it is said' accounts for 50%, 30% is your body language and just 12% of your presentation is actually influenced by the visual aids you use - all those beautiful PowerPoints you spent hours creating.

Now combine with that problem the issue that the average person's attention span, in terms of sitting through presentations, is only 25 minutes. That's all.

Why is this? Why are most presentations so poorly received? Well, pick one word which you think most people would describe presentations. Go on, you know it. Yes...

BORING!

So, if this is the case then what can you do to improve your chances that people will remember what you said? More to the point, what you want them to remember?

That is what this book covers:
- How to Structure your Presentation
- What Can You Do to Make Your Audience Remember More of What You Said
- Using (or not Using) PowerPoint and Other Visual Aids
- Aspects of Verbal and Body Language And a bit more too.

It will make your presentations, well, more interesting.