Secrets

The Secrets of Successful Advertising eagerly await your discovery, not merely through Art or Science, but as a reflection of the People involved in the very process of rising above the many obstacles they encounter in their daily quest for the esirable but elusive end result: Successful Advertising. Enjoy a sometimes humorous, always heartfelt revelation of Real stories about Real people making Real decisions in Real business situations.

As the owner of a national advertising-marketing-production agency, author Jeff Resnick shares decades of common sense advertising advice with business owners, owners-to-be,managers, media sales reps, ad agents, teachers, students, and consumers. After all, you certainly can't win the game if you don't understand the rules!